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November 11, 2008

TV Commercial Review: Apple iPod + iTunes Ad

Filed under: Reviews — Tags: , , , , , , , , , , , , — rebeccaprowler @ 9:27 pm

 

As a brand, Apple is known for their simplicity and focus on design as well as function.  Of course, their advertisements are similar.

– There are silhouettes against brightly colored backgrounds, which presents a strong contrast.  The bright colors catch the viewer’s attention.  The shapes of the people are detailed; not only can you tell what they are, but you can see hairs on the people’s heads.

– The energetic dancing along with the song presents the iPod as fun and exciting.

– I like how the people aren’t just randomly dancing, they’re connected to the song.  For example, when the singer says “1, 2, 3,” one of the dancers puts up 1, 2, and 3 fingers.

– The white iPods against the black silhouettes are iconic, and the white iPod buds are easily recognized.  However, the iPod itself is never really shown in the commercial, the viewer only sees the white wires against the black people.

– The commercial relies on some prior knowledge about ipods, computers, and technology, especially since the iPod isn’t actually shown.  The only words shown on the screen are “iPod + iTunes,” “Now for Windows,” and “iTunes.com” with the Apple symbol.

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