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November 11, 2008

TV Commercial Review: Apple iPod + iTunes Ad

Filed under: Reviews — Tags: , , , , , , , , , , , , — rebeccaprowler @ 9:27 pm

 

As a brand, Apple is known for their simplicity and focus on design as well as function.  Of course, their advertisements are similar.

– There are silhouettes against brightly colored backgrounds, which presents a strong contrast.  The bright colors catch the viewer’s attention.  The shapes of the people are detailed; not only can you tell what they are, but you can see hairs on the people’s heads.

– The energetic dancing along with the song presents the iPod as fun and exciting.

– I like how the people aren’t just randomly dancing, they’re connected to the song.  For example, when the singer says “1, 2, 3,” one of the dancers puts up 1, 2, and 3 fingers.

– The white iPods against the black silhouettes are iconic, and the white iPod buds are easily recognized.  However, the iPod itself is never really shown in the commercial, the viewer only sees the white wires against the black people.

– The commercial relies on some prior knowledge about ipods, computers, and technology, especially since the iPod isn’t actually shown.  The only words shown on the screen are “iPod + iTunes,” “Now for Windows,” and “iTunes.com” with the Apple symbol.

November 4, 2008

Music Video Review: Stars – Your Ex-Lover Is Dead

This video has a huge amount of artistic elements crammed into four minutes.  Most of the unique elements are achieved through camera angles.  A majority of the video is filmed from directly above the musicians or at the ice skaters’ feet.  Both angles create interesting silhouettes of the darker people laying on lighter-colored ice and the dark shadows moving along the lighter ice rink.  When the camera films from up above, it makes the symmetry more obvious, such as during some of the synchronized skating parts.

I also like how there is a large amount of contrast.  The video is in color, but there are more blacks and whites than grays.  This, along with the camera angles, creates many unique shapes that are similar to a kaleidoscope.

The filming moves well with the music; the camera pans and spins quickly when the song speeds up and moves slower when the song’s tempo slows.

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